Estings Continued

Unfortunately for the final week of this workshop, I was unable to attend. For this session I was suppose to create my Estings poster in Cinema 4D, similar to the week before.

In my free time, I created my favourite idea in Illustrator, in preparation for uploading it to Cinema 4D. I attempted to create it in Cinema 4D by myself, but I am not yet competent in using the software and found it quite difficult. Therefore, I am going to wait and attempt to do it again when I have the guidance of my tutor.

Cereal Packaging: Finished

After I finished the design on Illustrator, I printed it out and used a craft knife and ruler to cut it out. I then used double sided tape to stick the box together, because I felt that it would be stronger than glue.

I created a prototype, to ensure that the design worked and the measurements were correct. Had this not been done, the faces would not have been as I desired. By creating a prototype, I was also able to get an idea of how the finished product would look.

Cereal Packaging: New Characters

I wasn’t very happy with my final design, so I decided to create a new cereal packaging.

I decided to start again and looked at current packaging, as I wanted to choose an animal that wasn’t being used very much. The most popular choices from brands were a monkey, a rabbit or a tiger, so I decided to avoid these.

After my research, I started sketching a few different ideas, with my main choice of animal being an owl, hippo and a giraffe. I felt that the owl character worked best, so I sketched different designs for the front of the box.

Owl

Giraffe | Hippo

Front Design

My favourite design was the top right, I liked the idea of having the character as the main focus, so I wanted it to be as large as possible. I felt that having the design go onto two sides would work best, and would also provide and interesting way of stacking them on shelves.

I imported the file onto Illustrator and used the pen tool to draw round the owl. I used the same template as before, to save time. For the background, I felt that using a single colour looked to basic, I decided to use a tree texture and changed the transparency to overlay, so the colour was visible over the top.

In my research, I found that most cereal have a game on the back, so I created a word search for the back of the box.

 

CerealPackaging_Owl

Cereal Packaging: Illustrator

This week I chose an idea to take forward with the cereal packaging. My favourite character to use was the Panda as I felt that this animal wasn’t being used.

I uploaded a cereal net to Illustrator to use a the basic design. On a separate layer, using the ‘pen tool’ I drew around the box, so I had a drawn template.

On another layer I began to draw the Panda character, I used the ‘pen tool’ and uploaded images of pandas so I could get a sense of proportions. Once I was finished, I also drew a bowl and a spoon in the Pandas hand.

I decided on the name Pandos and began experimenting with different  brushes. I wanted an authentic feel and decided to use the colour green for the name. I then copied the name and changed the colour to black and but this slightly of centre behind the original. This gave the name a shadow effect.

Down one side of the box, I added nutrition values. I decided to place them here as it took up less space and allowed for more design across the back of the box.

On the other side of the box I added the title. However, when this is printed I would like it to be cut out.

Since this cereal is aimed for children, I added a game to the back of the box. At this point I hadn’t added a colour for the packaging, this meant that the original layer I was using as a net was still visible. The layer was the inside of a cereal box and I felt that this worked well with the design. It gave an environmentally friendly feel and I felt that this would come across well with parents who were buying the cereal for their children. So I decided to keep it. This meant that I needed to add an environmentally friendly logo, so I put one on the back of the box.

Here is the final design.

Cereal Packaging

I feel that the general look of the cereal has the target audience of teenagers, specifically boys. therefore the game on the back of the box is to simple.

I would like to design a new cereal packaging that is targeted more at younger children, and therefore I will do some research on what characters a used in children’s cereal and even in films.

Cereal Packaging: Character Design

In this worksop we were designing cereal packaging. Todays session consisted of drawing different characters that could feature on the packaging.

I decided to use a panda and began drawing different ways the panda could feature on the packaging

Estings Poster

I started practicing how to make a setting in Cinema 4D, in preparation for my poster.

I created a background and floor to create a seamless background which is what photographers use. I then created a material and dragged it onto the background and floor.

I selected the floor layer > Tags > Cinema 4D tags > Compositing
I turned on Compositing Background and Compositing Background for HDR Maps

I then went to File > Merge and selected the E4 logo.
I needed to change the coordinates 0, so I selected the logo and clicked Coord.
I also changed:
Position – 0
Scale – 1
Rotation – 0

To move the objects:
Blue arrow – Z axis – Forwards and Backwards
Green arrow – Y axis – Up and Down
Red arrow – X axis – Left and Right

Using the green arrow, I moved the E4 logo up, so it was just touching the ground.

I then created an extrude, which works with hierarchy.
I did this by selecting Subdivision > Extrude
I dragged the E4 logo over the top of the extrude object and selected Extrude Object > Object change the size.
Caps > Start cap
> End Cap
– Fillet Cap
Steps 3
Radius 0.5cm

I had two separate files for the E4 logo, the white section and the purple section. I opened both the files and created an extrude for both of them. I selected Display > Gourd Shading with lines.

I created a news material and changed the colour to white. By selected Basic, I could unstick Colour and tick Luminance.

I then created another material and changed the colour to purple:
Red – 110
Green – 30
Blue – 125

I dragged the materials onto the extrudes.
Purple Extrude > Object Depth > 150
White Extrude > Object Depth > 120

Using the arrows I moved the white extrude into the middle of the purple extrude. I selected both extrudes and then grouped them.

To create some text I selected Mograph > MoText > Object > Align > Middle
I typed my text then selected Basic and turned on Reflection and changed Brightness to 20%. To change the shape of the text I selected Bend and dragged it on to the text. Object > Fit to Parent.
Coord R. H > 90 degrees
Coord R. P > 90 degrees

I then created a camera, so when I created a light, I would be able to position it in the best place.

Similar to taking a photo, it is best to keep the sun behind you and to the left, which is the same conditions when adding a light in cinema 4D. I selected Light > General > Shadow > Shadow Maps and changed this to soft. I positioned the light at the back of the E4 logo and to the left. To soften the light I created a second.

Light 1 > Colour – 205
S – 10%

Light 2 > General > Intensity – 40%
Colour – 25
S – 10%

Here is the final poster

I was unable to attend the third session, as I was accepted for a skills day development opportunity with Empire Magazine, so I was in London. However, here are some of the notes I took while I was there.

Concept cover – this is when you are selling an idea rather than a celebrity.

Feminine magazine such as SHE always tend to use the same idea for magazine covers. The celebrity will be stood in an environment such as a home or garden, since this creates a friendly and welcoming atmosphere.

Empire magazine uses different covers for their subscribers. When trying to sell a magazine off the shelf loads of different cover lines are used and there will be three sweet spots, these are: Down the Left hand side, Right hand side and across the top. A sweet spot is an area of the magazine that will attract people to look at the magazine, by having three, however they are stacked in the shop, two will always be on show. However subscribers will have a different front cover since they are already interested in the magazine, so it doesn’t need to attract them. The subscribers magazine will be more appealing as it is targeting what they are already interested in.

A piece of advice they gave was that it is easier to tech the skills, rather than the right mind set. By having the right attitude, knowledge and enthusiasm, it is easier for them to teach you the skills they are looking for.

Another piece of advice they gave was to find smaller ways into the industry, but you can’t also be afraid of the bigger ways in.

E4 Estings

Estings are short animations that go before and at the end of the adverts on the channel E4.

The aim of these sessions is to produce an A3 promotional poster capturing the spirit of the E4 channel.

I started by having a look at the Estings that have been entered for the competition and found that they’re random, unique and very creative.

Here is one of my favourites

I like the use of using a game, and implementing the E4 logo into the animation, rather than just sticking it in at the end or having it in the background.

With inspiration I started drawing some quick sketches of what my poster could look like.

My ideas consisted of using the game ROCK’EM SOCK’EM, Donkey Kong, Space Invaders and Pac-Man. The E4 logo being fired out of a cannon, or being beamed up by a spaceship. The logo on a coat being worn by a pug dog, or being carried by toy army soldiers, or a dinosaur. A dragon breathing it out as well as fire, or the logo imprinted on a wrecking ball. The logo being beamed into the sky, or being carried by King Kong up the empire state building. Most of the sketches are inspired by films or games.

I decided to follow the Pac-Man idea and started drawing a few design on graph paper, making them 3D. My favourite idea, is using the E4 logo to represent the Pac-Man Ghosts.

 I then created the design in Illustrator so I can transfer it to Cinema 4D.